For the last five years, QuickBooks and Mailchimp have celebrated small business’ success during the month of May...

This year, we announced our three winners for this year’s Small Business Hero Day and launched a new initiative — the Small Business Hero Program.

The integrated campaign garnered massive results

Including 19 pieces of earned media coverage, totaling 205M+ impressions across online, print, and broadcast. Notable features included Entrepreneur, Sports Illustrated, and The Sporting News while working in tandem with social media and influencer posts.

For Small Business Hero Day, we partnered with two influencers

Em Daughtery, based out of Portland, Oregon, and Ted Zhar, of New York City, took to their social platforms to share their personal small business heroes and encourage audiences to nominate their own.

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